‘Think carefully and choose wisely, don’t let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.’ – Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.
If you are looking for sponsorship for one of your events or looking to sponsor an event, here are a few things you should consider.
What to look for in a sponsor
- Demographics
- Tone and Personas
- Social Media Reach
- Mailing lists
- Media Links and Brand Ambassadors
How to turn a sponsor into a partner
- Be creative
- Contracts
- Signage
- Share the success
Read in more detail here.
For more information about branding, marketing, websites or social media for your event contact Proactive Design & Marketing – [email protected]. Proactive has managed the marketing for Cork City Marathon, Run Galway Bay, Portumna Forest Marathon, Electric Run, the Irish Cancer Society Colour Dash series, Tough Mudder and Connemara 100.
