Home Advice It’s Not Just About the Money – Sponsorship

It’s Not Just About the Money – Sponsorship


‘Think carefully and choose wisely, don’t let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.’ –  Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.

If you are looking for sponsorship for one of your events or looking to sponsor an event, here are a few things you should consider.

What to look for in a sponsor

  • Demographics
  • Tone and Personas
  • Social Media Reach
  • Mailing lists
  • Media Links and Brand Ambassadors

How to turn a sponsor into a partner

  • Be creative
  • Contracts
  • Signage
  • Share the success

Read in more detail here.

For more information about branding, marketing, websites or social media for your event contact Proactive Design & Marketing[email protected]. Proactive has managed the marketing for Cork City Marathon, Run Galway Bay, Portumna Forest Marathon, Electric Run, the Irish Cancer Society Colour Dash series, Tough Mudder and Connemara 100.

Hi, I'm Ciara. I am a Digital Marketer and Event Co-ordinator with a keen interest in health and fitness. I also have a blog that I keep updated with articles on travel, food, fashion and so much more. Check it out or follow me on Instagram or Twitter via @sliceofciara.