Home Advice It’s Not Just About the Money – Sponsorship

It’s Not Just About the Money – Sponsorship


‘Think carefully and choose wisely, don’t let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.’ –  Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.

If you are looking for sponsorship for one of your events or looking to sponsor an event, here are a few things you should consider.

What to look for in a sponsor

  • Demographics
  • Tone and Personas
  • Social Media Reach
  • Mailing lists
  • Media Links and Brand Ambassadors

How to turn a sponsor into a partner

  • Be creative
  • Contracts
  • Signage
  • Share the success

Read in more detail here.

For more information about branding, marketing, websites or social media for your event contact Proactive Design & Marketing[email protected] Proactive has managed the marketing for Cork City Marathon, Run Galway Bay, Portumna Forest Marathon, Electric Run, the Irish Cancer Society Colour Dash series, Tough Mudder and Connemara 100.