Event Websites for just €995 + VAT

A Content Managed Website Template that includes five updateable sections;

• Homepage
• Race Information page
• Results page
• FAQ page
• Latest News page
• Image Gallery

This package also includes;

• Domain Registration for 1 Year
• Website Hosting for 1 Year
• Google Analytics
• 3 Email Address Aliases

For more information on this offer contact Angela angela@proactive.ie

10 Step Guide to Promoting your race

by the Marketing Company behind the Connemara Marathon

1. Choose a memorable name for your event - make sure it's available as a domain name. For Example www.connemarathon.com
2. Create a strong logo with a distinctive colour - you want your event Tee Shirts and branding to stand out. Connemarathon tee-shirts have been seen all over the world.
3. Develop a strap line that differentiates your event - 'I hit the Wall in Connemara' this is a pun on the fact that the region is famous for it's stone walls but also refers to that agonising point in a marathon where your body wants to stop but your determination pushes you through.
4. Design a website that gives participants all the information they need to know within two clicks.
5. Use an on-line booking system like RunIreland.com and eliminate paperwork from postal entries if possible. Connemarathon is 100% on-line entry.
6. Use links to other Websites and Forums to get the word out there.
7. Make sure your event is listed on event calendars - most are free.
8. Optimise your website to ensure your event is ranked on google listings.
9. Get as much press coverage as possible - the story has to be newsworthy and relevant. Inviting an elite runner, or a celebrity personality, or a reporter to participate in your event will boost the post event press coverage.
10. Get your own photographer - don't rely solely on the press.

Want to know more or talk to Proactive - please contact us at angela@proactive.ie

10 Step Guide to organising a Race

by Ray O'Connor, Race Director Connemara Marathon

1. Run the proposed route several times yourself and preferably in bad weather! Honestly, it is the only way to truly understand the potential problems that you might have to face on race day.
2. Get the route officially measured and mark the course early.
3. Apply for an AAI permit and get insurance.
4. Talk to the Local Council, Guards and Emergency Response Units in the area - use their experience knowledge and advice to put your safety and emergency plan together. (Check that there are no roadworks planned on the route on the date in question - it has happened!)
5. Get a core team of leaders together with specific responsibility for groups of volunteers.
6. Don't depend solely on unpaid volunteers - make a donation to a club in return for volunteers this way you are guaranteed bodies when you want them and where you need them.
7. Make sure your timing people are reliable and results can be issued quickly after the race.
8. Order your race numbers, medals, finishers tee shirts, safety pins well in advance.
9. Registration should be hassle free - make sure you have enough people and try to expect the unexpected.
10. Get a good nights sleep the night before and above all stay calm - everyone will be looking to you for inspiration and direction so give it to them in bundles.

Event Management made easy

by Seb Locteau RunIreland

1. Use RunIreland for your on-line entries -it only costs 7% which includes the Credit Card Transaction fee
2. Use RunIreland for your Postal Entries - we handle the entries, update your database and lodge the cheques for you.
3. Use RunIreland to promote your event - your own free web page opens up your race to 138,500 unique visitors per year.
4. Use RunIreland to pack and post your race information or manage your registration
5. Use RunIreland for finish line gantry - available to hire - we deliver, assemble, dismantle etc.
6. Use RunIreland for your Technical Tee-shirts - good quality Ron Hill Finishers Tees available
7. Use RunIreland to communicate with your participants - very active forum

What can RunIreland do for you?

1. RunIreland focuses on Irish Events so your race will not get lost in a list of international events.
2. Events are easy to find and listed on the homepage
3. RunIreland currently attracts 138,500 unique visitors per year
4. The average page view per visit is 5.6
5. The quality of the editorial and news feeds on RunIreland ensures regular repeat visits
6. Each Race is given it's own web page - a bonus for smaller events who do not have their own website.
7. Google rankings for events tend to show up from the RunIreland event page rather than the official event website.
8. Every single enquiry is responded to in person and re-directed to the race director where relevant - automated responses are not used.
9. 7% fee includes the transaction fee and marketing of your event to your target audience.
10. Google Maps and photos of your event included on your event page
11. Featured race facility
12. Assistance available for race organisers including web design, logo design, on-line marketing, event management consultancy, finish line gantry hire etc.
13. Note discounted rates may apply for certain races - please ask for more details

Email : contact@runireland.com